If among the rapid developments of the late 20th century would be counted, one of them would be the development of Digital marketing. From the time it showed up, a completely new way has been cleared of how technology was used for marketing. This was an initial boost, a head-start for brands and businesses due to the increase in the number of digital platforms. Therefore, more people are on these platforms than on the physical stores. Some of its prevalent and super shots are SEO, SEM, data-driven marketing, E-mail marketing and many more, but among them, the one which has gained mass popularity and a vast community force is Social media marketing. It is very feasible, affordable and easy to use.
What is the main goal of digital marketing?
Goals are volatile, for different businesses and brands, but what is constant is the goal of brand awareness. At such a limit that common people are pretty much familiar with the brand and the product, they are trying to sell, either directly or indirectly. It is important due to its impact on the decision-making behaviours of the customer, which will further enhance more sales and give the brand or business a perfect momentum to market more and invest relatively. With brand awareness, leads are generated, and it builds confidence in the customer’s purchasing decision. One report by a Content Marketing Institute mentioned that in the year 2019 alone, 81% of digital marketers worked on promoting brand awareness.
How to build brand awareness?
Since the upcoming of big players in the market such as LinkedIn, Facebook, Instagram and Google, digital marketing is open to more channels and means than it were ever before, anytime in the past. There are certain components or also pillars for brand awareness, such as
- SEO (Search Engine Optimization) is used to improve the website’s visibility organically.
- SEM (Search Engine Marketing) is used for the same but inorganically.
- Then there is social media marketing, where LinkedIn and Twitter holds a grand proportion of use by businesses and brands.
- The others include Influencer marketing, Campaign marketing, E-books and content automation.
In this rapidly changing environment and high feasibility, brands and businesses would need grander and newer innovations, but since customers don’t develop an acute sense of a need to re-shift from digital platforms, digital marketing will continue to win the game.